1.43L → 1.56L+
Website sessions, Raadhaye Arts
Technical e-commerce operations lead
I work in Shopify & WooCommerce
I build websites, landing pages & automations that help businesses move forward.
Shopify and WooCommerce development, WordPress customisation, landing pages, and the operations and automation behind them.
- Shopify
- WooCommerce
- WordPress
- n8n
- Technical SEO
- Meta Ads
Results
Numbers from my work
Figures as stated on my resume.
0.11% → 0.14%
Conversion rate improvement
INR 8.35L → 11.32L+
Revenue growth
INR 55,000+
Generated through automation campaigns
- 30% lower bounce rate
- 40% faster page loads
- 60 → 85 Lighthouse score
- 35% more mobile traffic
Selected work
Featured websites, stores and landing pages
Each card states my part of the project. Where a site was built by a team or agency, I describe only the pages and components I worked on.
Advanced Healthadvancedhealth.in
Landing pageAdvanced Health
Landing pages for a health brand, plus the full lead-handling automation behind them. The same setup is reused across its landing pages for other niches.
My role: Built the landing pages and set up and manage the automations: WhatsApp, email, Calendly bookings and payment gateways.
View live site for Advanced Health, opens in a new tab
MODAwe.moda
WebsiteMODA
Product catalogue site with categories for lifestyle, notebooks, desk products and seasonal catalogues. The brand was title sponsor at an exhibition.
My role: Manage the product catalogue end to end. For the exhibition, built the visitor forms and automations that collected attendee data, and worked with a graphic designer on banners and print creatives.
View live site for MODA, opens in a new tab
Essenceeraessenceera.in
ShopifyEssenceera
Shopify storefront built for an online brand.
My role: Shopify store build.
View live site for Essenceera, opens in a new tab
PeelOrangepeelorange.com
ShopifyPeelOrange
Shopify-built store with complete e-commerce operations across Shopify, WordPress and custom-code websites.
My role: Technical E-Commerce Operations Lead (Dec 2025 – Sep 2026): dispatch, NDR/RTO, COD reconciliation and courier escalations.
View live site for PeelOrange, opens in a new tab
Raadhaye Artsraadhaye.com
ShopifyRaadhaye Arts
A Shopify store with catalogue, collections, service pages and lead capture, run as an independent project.
My role: Built and manage the store, product catalogue, payments (Razorpay), Meta Pixel and conversion tracking.
View live site for Raadhaye Arts, opens in a new tab
Aarxkey Pharmaaarxkeypharma.com
WordPressAarxkey Pharma
Company website for a women’s health pharma brand, with product listings, enquiry form and WhatsApp contact.
My role: Website development and setup.
View live site for Aarxkey Pharma, opens in a new tabView all 26 projects
Filter by e-commerce, landing pages, business websites and automation.
Skills
Six departments, one connected workflow
From the storefront to the courier to the customer message. These are the skills I use day to day.
E-commerce operations
Shopify & digital commerce
Marketing automation & CRM
SEO & digital marketing
Project management & leadership
Web development
Experience
Where I have worked
-
Dec 2025 – Sep 2026
Technical E-Commerce Operations Lead · PeelOrange
- Managed end-to-end e-commerce operations: dispatch, NDR, RTO, COD reconciliation and logistics reporting.
- Coordinated Xpressbees, Shiprocket, Delhivery and Blue Dart for issue resolution and shipment execution.
- Ran Convertway, WATI, Engage360, RCS, WhatsApp, SMS and push-notification automations.
- Handled courier billing, freight reconciliation and escalations, and managed Shopify, WordPress and custom-code websites.
- Built a Python-based SEO audit tool and a Flask SEO dashboard, ran technical SEO audits, and used advanced Excel for reporting and reconciliation.
-
Jul 2025 – Dec 2025
Senior Team Lead, Digital Marketing & Web Operations · Toprizers
- Led a team of 12–15 across SEO, website development, Google Ads and social media marketing.
- Managed full project lifecycles: planning, requirement gathering, execution, reporting, QA and delivery.
- Coordinated directly with clients and stakeholders.
- Delivered SEO projects, paid campaigns, Shopify stores, WordPress sites and custom-coded websites, with reports and insights for management review.
-
Dec 2024 – Jun 2025
Web Developer · Marketizers
- Built high-converting landing pages for performance marketing campaigns using React.js, PHP, WordPress, Kajabi, Swipe Pages and MyPipelinePro.
- Worked with clients and advertising teams to improve conversion funnels.
- Created automation workflows with triggers, actions, webhooks, Pabbly, Zapier and CRM integrations.
- Implemented WhatsApp, email and retargeting workflows, and integrated Razorpay and APIs.
-
Nov 2023 – Nov 2024
Front-End Developer · Digital Rai Private Limited
- Designed and launched 10+ responsive web pages.
- Reduced bounce rate by 30% and increased session duration by 20%.
- Reduced page load times by 40% and raised the Lighthouse score from 60 to 85.
- Increased organic traffic by 25% through responsive and performance work.
-
Dec 2025 – Present
E-commerce & Digital Commerce Project · Raadhaye Arts (independent)
- Developed and manage a Shopify store and digital commerce infrastructure.
- Implemented Razorpay, Meta Pixel, conversion tracking and lead capture.
- Run Meta Ads, Instagram marketing, WhatsApp marketing and SEO campaigns.
- Handle content, customer communication, vendor coordination and business operations, using ChatGPT and Claude for content and workflow automation.
Tools & builds
Projects I have built myself
Python SEO Audit Tool
Automated SEO audit tool that produces actionable reports.
SEO Reporting Dashboard
Flask dashboard for tracking SEO audit results.
News App
React-based news application with a responsive layout.
Goods Transportation Website
Website for a goods transportation business.
Services
How I can help
Work on a defined project, a backlog of fixes, or ongoing support. Scope is agreed before work starts, and pricing is shared after a short conversation.
01
Shopify & WooCommerce development and fixes
- Theme customisation and section edits
- Product, collection and variant setup
- Bug fixes on live stores
02
WordPress customisation & websites
- Theme customisation and page layouts
- Plugin setup and configuration
- Responsive fixes on desktop and mobile
03
Landing pages for campaigns
- Campaign pages built around one offer
- Mobile-first responsive build
- Registration, enquiry and WhatsApp links connected
04
E-commerce operations support
- Catalogue entry and organisation
- Order, NDR/RTO and COD reconciliation workflows
- Courier billing and freight reconciliation
05
Marketing automation & CRM with n8n
- Workflows linking forms, sheets, email and messaging
- WhatsApp, SMS and RCS journeys
- Lead routing and team notifications
06
Technical SEO & reporting
- Technical SEO audits with clear recommendations
- Google Search Console and Business Profile setup
- Performance and reporting dashboards
About
Part builder, part operator.
I work where the store, the campaign and the operations meet. I understand the storefront, the courier and the customer message, and I build the workflows that connect them.
My background spans e-commerce operations, Shopify and WordPress development, performance landing pages, and automation with n8n, WhatsApp and CRM tools. I have led teams of 12–15 across SEO, web development and paid campaigns, and I like making the solution clear enough for the business to run on its own.
Contact
Let's talk about what you're building.
Share the goal, what isn't working, or what you'd like to automate. A few sentences are enough to start.
Social media
Instagram pages I create posts for
Post and creative design for 10 brand pages. Open a profile to see the posts.