Keshav Rajput

Technical e-commerce operations lead

I work in Shopify & WooCommerce

I build websites, landing pages & automations that help businesses move forward.

Shopify and WooCommerce development, WordPress customisation, landing pages, and the operations and automation behind them.

View selected work Discuss a project Download resume (PDF)
  • Shopify
  • WooCommerce
  • WordPress
  • n8n
  • Technical SEO
  • Meta Ads

Results

Numbers from my work

Figures as stated on my resume.

1.43L → 1.56L+

Website sessions, Raadhaye Arts

0.11% → 0.14%

Conversion rate improvement

INR 8.35L → 11.32L+

Revenue growth

INR 55,000+

Generated through automation campaigns

  • 30% lower bounce rate
  • 40% faster page loads
  • 60 → 85 Lighthouse score
  • 35% more mobile traffic

Selected work

Featured websites, stores and landing pages

Each card states my part of the project. Where a site was built by a team or agency, I describe only the pages and components I worked on.

Advanced Healthadvancedhealth.in
Landing page

Landing pages · Automation

Advanced Health

Landing pages for a health brand, plus the full lead-handling automation behind them. The same setup is reused across its landing pages for other niches.

My role: Built the landing pages and set up and manage the automations: WhatsApp, email, Calendly bookings and payment gateways.

  • Landing pages
  • WhatsApp automation
  • Email automation
  • Calendly
  • Payment gateways
View live site for Advanced Health, opens in a new tab
MODAwe.moda
Website

E-commerce · Catalogue · Event marketing

MODA

Product catalogue site with categories for lifestyle, notebooks, desk products and seasonal catalogues. The brand was title sponsor at an exhibition.

My role: Manage the product catalogue end to end. For the exhibition, built the visitor forms and automations that collected attendee data, and worked with a graphic designer on banners and print creatives.

  • Catalogue management
  • Forms
  • Automation
  • Print creatives
View live site for MODA, opens in a new tab
PeelOrangepeelorange.com
Shopify

Shopify · E-commerce operations

PeelOrange

Shopify-built store with complete e-commerce operations across Shopify, WordPress and custom-code websites.

My role: Technical E-Commerce Operations Lead (Dec 2025 – Sep 2026): dispatch, NDR/RTO, COD reconciliation and courier escalations.

  • Shopify
  • WordPress
  • Order operations
  • Courier reconciliation
View live site for PeelOrange, opens in a new tab
Raadhaye Artsraadhaye.com
Shopify

Shopify · Independent project

Raadhaye Arts

A Shopify store with catalogue, collections, service pages and lead capture, run as an independent project.

My role: Built and manage the store, product catalogue, payments (Razorpay), Meta Pixel and conversion tracking.

  • Shopify
  • Razorpay
  • Meta Pixel
  • Lead capture
View live site for Raadhaye Arts, opens in a new tab
View all 26 projects

Filter by e-commerce, landing pages, business websites and automation.

Social media

Instagram pages I create posts for

Post and creative design for 10 brand pages. Open a profile to see the posts.

Skills

Six departments, one connected workflow

From the storefront to the courier to the customer message. These are the skills I use day to day.

E-commerce operations

  • Shopify
  • WordPress
  • Product catalogue
  • Order management
  • NDR & RTO
  • COD reconciliation
  • Courier billing
  • Freight reconciliation
  • Logistics management
  • Escalation management
  • Advanced Excel

Shopify & digital commerce

  • Shopify Admin
  • Shopify Liquid
  • Theme customisation
  • Collections
  • Product management
  • Website operations
  • CRO

Marketing automation & CRM

  • n8n
  • Google Apps Script
  • Webhooks
  • Pabbly
  • Zapier
  • Convertway
  • WATI
  • Engage360
  • RCS
  • WhatsApp
  • SMS
  • Push notifications
  • CRM workflows
  • Calendly
  • Lead & event forms
  • ChatGPT & Claude workflows

SEO & digital marketing

  • Technical SEO
  • On-page SEO
  • SEO audits
  • Google Search Console
  • Google Business Profile
  • Meta Ads
  • Social media marketing
  • Instagram post design
  • Print banners & creatives

Project management & leadership

  • Requirement gathering
  • Project planning
  • Client coordination
  • Team leadership
  • QA
  • Reporting
  • Stakeholder management

Web development

  • HTML5
  • CSS3
  • JavaScript
  • React.js
  • jQuery
  • PHP
  • Node.js
  • REST APIs
  • MySQL
  • MongoDB
  • Python
  • Kajabi
  • Swipe Pages
  • MyPipelinePro

Experience

Where I have worked

  1. Dec 2025 – Sep 2026

    Technical E-Commerce Operations Lead · PeelOrange

    • Managed end-to-end e-commerce operations: dispatch, NDR, RTO, COD reconciliation and logistics reporting.
    • Coordinated Xpressbees, Shiprocket, Delhivery and Blue Dart for issue resolution and shipment execution.
    • Ran Convertway, WATI, Engage360, RCS, WhatsApp, SMS and push-notification automations.
    • Handled courier billing, freight reconciliation and escalations, and managed Shopify, WordPress and custom-code websites.
    • Built a Python-based SEO audit tool and a Flask SEO dashboard, ran technical SEO audits, and used advanced Excel for reporting and reconciliation.

  2. Jul 2025 – Dec 2025

    Senior Team Lead, Digital Marketing & Web Operations · Toprizers

    • Led a team of 12–15 across SEO, website development, Google Ads and social media marketing.
    • Managed full project lifecycles: planning, requirement gathering, execution, reporting, QA and delivery.
    • Coordinated directly with clients and stakeholders.
    • Delivered SEO projects, paid campaigns, Shopify stores, WordPress sites and custom-coded websites, with reports and insights for management review.

  3. Dec 2024 – Jun 2025

    Web Developer · Marketizers

    • Built high-converting landing pages for performance marketing campaigns using React.js, PHP, WordPress, Kajabi, Swipe Pages and MyPipelinePro.
    • Worked with clients and advertising teams to improve conversion funnels.
    • Created automation workflows with triggers, actions, webhooks, Pabbly, Zapier and CRM integrations.
    • Implemented WhatsApp, email and retargeting workflows, and integrated Razorpay and APIs.

  4. Nov 2023 – Nov 2024

    Front-End Developer · Digital Rai Private Limited

    • Designed and launched 10+ responsive web pages.
    • Reduced bounce rate by 30% and increased session duration by 20%.
    • Reduced page load times by 40% and raised the Lighthouse score from 60 to 85.
    • Increased organic traffic by 25% through responsive and performance work.

  5. Dec 2025 – Present

    E-commerce & Digital Commerce Project · Raadhaye Arts (independent)

    • Developed and manage a Shopify store and digital commerce infrastructure.
    • Implemented Razorpay, Meta Pixel, conversion tracking and lead capture.
    • Run Meta Ads, Instagram marketing, WhatsApp marketing and SEO campaigns.
    • Handle content, customer communication, vendor coordination and business operations, using ChatGPT and Claude for content and workflow automation.

Tools & builds

Projects I have built myself

Python SEO Audit Tool

Automated SEO audit tool that produces actionable reports.

  • Python
  • Flask
  • JSON

SEO Reporting Dashboard

Flask dashboard for tracking SEO audit results.

  • Flask
  • Python

News App

React-based news application with a responsive layout.

  • React.js
  • Bootstrap

Goods Transportation Website

Website for a goods transportation business.

  • PHP
  • MySQL

Services

How I can help

Work on a defined project, a backlog of fixes, or ongoing support. Scope is agreed before work starts, and pricing is shared after a short conversation.

01

Shopify & WooCommerce development and fixes

  • Theme customisation and section edits
  • Product, collection and variant setup
  • Bug fixes on live stores
02

WordPress customisation & websites

  • Theme customisation and page layouts
  • Plugin setup and configuration
  • Responsive fixes on desktop and mobile
03

Landing pages for campaigns

  • Campaign pages built around one offer
  • Mobile-first responsive build
  • Registration, enquiry and WhatsApp links connected
04

E-commerce operations support

  • Catalogue entry and organisation
  • Order, NDR/RTO and COD reconciliation workflows
  • Courier billing and freight reconciliation
05

Marketing automation & CRM with n8n

  • Workflows linking forms, sheets, email and messaging
  • WhatsApp, SMS and RCS journeys
  • Lead routing and team notifications
06

Technical SEO & reporting

  • Technical SEO audits with clear recommendations
  • Google Search Console and Business Profile setup
  • Performance and reporting dashboards

About

Part builder, part operator.

I work where the store, the campaign and the operations meet. I understand the storefront, the courier and the customer message, and I build the workflows that connect them.

My background spans e-commerce operations, Shopify and WordPress development, performance landing pages, and automation with n8n, WhatsApp and CRM tools. I have led teams of 12–15 across SEO, web development and paid campaigns, and I like making the solution clear enough for the business to run on its own.

Education

  • Bachelor of Arts (B.A), IGNOU, 2021–2024
  • Website Development Diploma, Tech Access Learning Pvt. Ltd., 2022–2023
  • 12th CBSE, 2021
  • 10th CBSE, 2019

Languages

  • English
  • Hindi

Interests

  • Sketching
  • Video games

Contact

Let's talk about what you're building.

Share the goal, what isn't working, or what you'd like to automate. A few sentences are enough to start.

Email keshav.rajput9289@gmail.com Phone +91 89298 64832 WhatsApp Message on WhatsApp (opens in a new tab) LinkedIn keshav-udesi (opens in a new tab)

Your message goes straight to my inbox. I reply within a working day.